Web Survey Bibliography
Title A beginner's guide to DIY research
Author Cates, T.
Source Quirk's Marketing Research Review, August 2012
Year 2012
Access date 29.10.2012
Abstract
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.
Access/Direct link
QUIRK's Homepage (abstract) / (full text)
Year of publication2012
Bibliographic typeJournal article